advertising campaign quot just dunkin quot

What current advertising campaigns have been very successful? Select one and analyze the purpose of the campaign, explain why it succeeded, and offer recommendations that other marketers could implement in future advertising campaigns. (CASE STUDY)

– Research the purpose and success of Dunkin’ Donut’s rebranding to “Just Dunkin’” (History, Impact on Market, Pros and Cons, Praise and Critiques).

– Analysis (Research the issue, identify problems, and research solutions).

– Application (offer 3 alternate solutions with pros and cons).

– Critical Thinking (recommend the best action of the three solution and explain your reasoning).

– Conclusion (implement steps for solution).

SIDE NOTE: please use sources that I can access (MINIMUM 5 SOURCES).

 

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