Case Assignment

Read “Billcutterz.com: Business Model, Strategy and the Challenges of Exponential Growth” (In Textbook pp. 231-236)

Complete the Billcutterz Financial Spreadsheet with your calculations of the indicated (green boxes) financial ratios.

Calculate your financial ratios for the spreadsheet from Exhibits 1 and 2 in the case (pp. 234)

Answer the following questions with short essays (Typed, Double-Spaced, 12pt. Font w/ 1″ margins). Please clearly separate and mark each essay:

(1) Assess Barry Gross, the founder and President of Billcutterz.com. How has Gross performed as the President of the company as it has progressed from a new venture into its current growth phase? (Recommended page length: ½ to 1 pages)

(2) Conduct an analysis of Billcutterz.com’s financial statements. Where is the company strong and/or growing? Where is the company weak? What is your opinion regarding why the company may be weak in this areas? What is your overall assessment of the current financial condition of Billcutterz.com? (Recommended page length: 1 page)

(3) Briefly list and summarize three major issues faced by Billcutterz.com, and make recommendations to Barry Gross to address these three issues. Note: These three issues can be operational or strategic issues. (Recommended page length: 1 to 1 ½ pages)

Upload two files to Blackboard, the completed spreadsheet and a Word file (.DOC or .DOCX format) with your essay answers. NOTE: Do not submit .PDF files for this assignment.

 

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