How did Sharp become a successful player in LCD?

Assignment 1 — Sharp Corporation: Beyond Japan

Unit 1:
Macro-level Influences on International Business

In Assignment 1,
you are required to do a case analysis of Sharp Corporation, a Japanese
company.  If you haven’t already
done so, review the Assignment Tips and Requirements and the Note on Case Analysis (links are on the
instructions page for this assignment).

The objective of the case study for
Assignment 1 is to expose students to globalization and its impact on
operational decisions of companies. Faced with major losses, Sharp Corporation
is forced to question its long-standing operating model and to develop a new
approach that is more suitable to the environment it now competed in.

Completing this assignment will enable you
to see how the key concepts presented in Lessons 1 through 3—globalization,
culture, and political and economic risk—are interconnected. You will be able
to evaluate interrelationships among issues related to (i) the role of
globalization in investment decisions and company operations; (ii) the role of
economic environment in creating global companies; (iii) the importance of
property rights in international business; and (iv) the role of national
culture in company operations.

The
Case

To read the case, click the link below (will
open in new window).

Sharp Corporation: Beyond Japan

One-time permission to
reproduce granted by Richard Ivey School of Business Foundation on Oct. 13, 2011.
This permission will expire six months from Jan. 1, 2012.

Case Analysis Questions

The following questions are just a starting
point that will help you organize your thoughts and better analyze the case. DO
NOT simply answer these questions—rather, you must write a thorough case
analysis as outlined in the “Assignment Tips and Requirements.”

  1. Who is the decision maker in this case? How
    would you characterize his background? Is he unusual?
  2. Discuss Sharp’s history. What has it been
    good at? Less good at? How is the company perceived?
  3. How did Sharp become a successful player in
    LCD?
  4. Describe Sharp’s operating model? What are
    its pros and cons?
  5. Should Sharp change its operating model?

Should Sharp move
into China no

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