Market Environment And Research

Market Environment And Research

create an organizational profile for a company’s marketing environment and a short analysis of the value of secondary sources. There is no page limit for this assessment.

Understanding and tracking the marketing environment is a critical marketing function, focusing on the customer as the center of the organization’s attention. The organization can, and usually does, adjust its products, pricing, promotion, and place (distribution) to meet customer needs and to react to external forces.

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