SATURN IS “A DIFFERENT KIND OF COMPANY, A DIFFERENT KIND OF A CAR”; THE HUMMER IS “LIKE NOTHING ELSE.” STATEMENTS SUCH AS THESE REFLECT A FIRM’S ________.

SATURN IS “A DIFFERENT KIND OF COMPANY, A DIFFERENT KIND OF A CAR”; THE HUMMER IS “LIKE NOTHING ELSE.” STATEMENTS SUCH AS THESE REFLECT A FIRM’S ________.
All of the following are accurate descriptions of modern marketing EXCEPT which one?Marketing is the creation of value for customers.Marketing is used by for-profit and not-for-profit organizations.Marketing is managing profitable customer relationships.Marketing involves satisfying customers’ needs.Selling and advertising are synonymous with marketing.
Consumer research, product development, communication, distribution, pricing and service areall core ________ activities.
managementexchangeproductioncustomer relationship managementmarketing
Which marketing orientation calls for aggressive promotional efforts and focuses on generatingtransactions to obtain profitable sales?
Product conceptSelling conceptMarketing conceptProduction conceptSocietal marketing concept
Which of the following reflects the marketing concept philosophy?“We build them so you can buy them.”“You won’t find a better deal anywhere.”“We don’t have a marketing department; we have a customer department.”“We’re in the business of making and selling superior products.”“When it’s profits versus customers’ needs, profits will always win out.”
Building, keeping and growing profitable relationships by delivering customer value andsatisfaction is called ________.
Customer relationship managementSocietal marketingCustomer perceived valueCustomer lifetime valueDatabase marketing
You are an assistant marketing director for a firm in a market with many low-margin customers.What type of relationship would be most profitable for you to develop with these customers?
Basic partnershipsFull partnershipsClub programsBasic relationshipsSelective relationships
Which of the following is the total combined customer lifetime values of all a company’scurrent and potential customers?
Customer equityShare of customerCustomer lifetime valueProfitabilityShare of market
Jolene’s firm markets preplanning services for a mortician. She finds that most of her targetmarket wants to avoid discussing their future funeral needs and she must somehow first get
their attention. Jolene’s firm most likely practices the ________.
selling conceptsocial marketing conceptmarketing conceptproduction conceptsocietal marketing concept
The Niketown running club that organizes twice weekly evening runs and follow-up meetings inthe Nike Store is an example of which of the following?

 
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