Select works with multiple partners in the community to make our operational areas a better place. We place emphasis on developing strategic links with local organisations, local Police and other stakeholders and aim to build safer communities

TASK 1
AirSec Ltd., is, of course, a business involved in the security industry. Below, you will read two examples of Mission Statements for real
security companies. Make use of them to get ideas when you are writing the mission statement in your answer to Task 1.
Security companies Mission Statements:
1. G45 Plc (this is a well-known company in the security business)Mission statement for G45:Our visionOur vision is to be recognised as the leader in the provision of reliable and innovative Care & Justice Services always achieving the
finest results.
Our valuesCustomer focus – we have close, open relationships with our customers that generate trust and we work in partnership for the mutual
benefit of our organisationsExpertise – we develop and demonstrate our expertise through our innovative and leading edge approach to creating and delivering the right
solutionPerformance – we challenge ourselves to improve performance year-on-year and to create long-term sustainabilityBest people – we always take care to employ the best people, develop their competence, provide opportunity and inspire them to live our
valuesIntegrity – we can always be trusted to do the right thingCollaboration & teamwork – we collaborate for the benefit of G4S as a wholeCare – we will always demonstrate the utmost care and respect for those people whose welfare and safety is entrusted to us
2. SELECT Management and Security Ltd
MISSION STATEMENT for SELECT:In every area of our operations, we have developed our approach to business to benefit our customers and consumers and ensure their total
protection. Our mission statement is broken down into key areas;QualityOur operational structure has been developed to ensure a bespoke approach to the needs of every client, whilst being able to ensure
efficiency and competence in service delivery. We work to the international standards in every area of operations to demonstrate our
ability to constantly better the services provided to clients and consumers.StaffWe deliver our services through a team of loyal and dedicated staff who fully embrace our open door management structure and our company
goals. All staff have a training and career progression plan to enhance our service delivery and offer them short and long term objectives
to develop their skills.DevelopmentWe are committed to developing our company to constantly meet the ever changing needs of our customers, ranging from introduction of new
technologies to additional training, we develop our entire area of operations with proven beneficial results to clients.CommunitySelect works with multiple partners in the community to make our operational areas a better place. We place emphasis on developing
strategic links with local organisations, local Police and other stakeholders and aim to build safer communities.Corporate ImageTo support the development of our brand we have established a clear identify that shows through our uniform, vehicles, website and
associated branding. All staff are aware of how important our brand is to us and this also supports a professional and reassuring image to
consumers.
These are the kinds of aims/objectives that AirSec could use. Use them as guidance for answering Task 1 (but make sure you do not copy
them directly)
1. The company intends to become the market leader in the UK in the advanced security systems sector by 2017
2. We will enter the overseas market in India by 2018 and expect to break-even in that market by 2020
3. We aim to increase sales revenues over a five year period from its 2015 base by at least 10% whilst proportionately reducing costs by
5%
4. Our intention is to increase profits by a yearly average of 3% over the next five years
5. We will become a leading business in advanced security technology by increasing the staff training budget annually by 10%
6. By aiming to recycle 80% of our waste products by 2018, we intend to reduce our environmental impact
7. We will continue to increase our commitment to our local community by increasing our ‘Community Involvement Budget’ by 2% each year for
a five year time horizon
Below is a possible Mission Statement that AirSec could use. Again, it is provided for your guidance
“We intend to lead the advanced security systems market by developing strong finances, a highly skilled workforce and a positive
relationship with our clients both in the UK and in international markets. Local community relations will be strengthened by working more
closely with our local stakeholders in charities, social enterprises, environmental groups, schools and hospitals.”

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