Tencent Game company Marketing strategy

Potential Questions

1.Do similarities/differences in Hofstede’s principles affect the success of marketing across cultures in the gaming industry?

2.How does culture impact the pricing strategy for a gaming company? (You can ignore this question if you don’t have any reference to this)

3.How effective is (extended self theory) in cross cultural marketing of the entertainment/gaming industry?
1.Maslow’s Hierarchy of Needs. …
2.Consistency Theory. …
3.Elaboration Likelihood Model. …
4.The Extended Self. …
5.Flow (or Optimal Psychological Experience) …
6.Network Theory. …
7.Planned Behavior. …
8.Institutional Theory.
(choose one or two theories above to expand) more prefer #1

4. How the customer behavior (culture differences) shaped the marketing strategies in each company?

I have uploaded an article you can use as references and you also need to find some others which related to Game/entertainment company marketing strategy in global content

Tencent official website is
https://www.tencent.com/en-us/index.html

please tell me if you have any questions about the topic

 

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