Part one- Price and Channel Strategy
Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
Assignment Steps/FormatConstruct a minimum 1000-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address item #1 and at least two other elements (from the Price and Place/Distribution list below) to be applied in the Price and Place/Distribution section of the marketing plan in week 5. The three selected elements should be three for the domestic market and three same elements for the selected foreign market
The selected company is the Week One researched Company; the specific product/service were selected in Week Two.
Price and Place/Distribution:
Channels, Mass, Selective, Exclusive
Positioning within channels
Dynamic/Static Pricing Strategies
Channel tactics (Pricing)
Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.Please, differentiate the product/service/ price and distribution for the domestic country and for the selected foreign country separately – explaining the reasons for the differences. Make sure you have checked for Plagiarism. The plan will be a continuation of your global or multi-regional business you chose in Week 1 and confirmed in week 2. This will be incorporated into your overall marketing plan for Week 6.Please, make sure that your paper contains 3 Titled and numbered Sections to reflect the assignment titles and numbers as they are listed above.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Part two- DISTRIBUTION AND PRICING STRATEGIES (500 words)
Distribution strategies and pricing strategies are closely related. In fact, the price differential between the initial product cost and the final retail price, controls the number of distribution channels that can be set up.
1 – Select a product of your choice – describe tangible and intangible characteristics
2 – State the original product cost and the retail price to consumers, the location of the product purchase and the location of the retail operations
3 – Describe each member of the distribution channel, with the buy and sell product prices for each channel. The objective is being able to meet the final retail prices after all channels are accounted for in the product price increases.
Please, provide at least two research sources in your reply to this message. Also, please, address each topic as separate titled paragraphs. Thanks.
PLEASE, ANSWER ALL INSTRUCTOR TOPICS IN ONE SAME POSTING, BUT SEPARATE TOPIC #1, TOPIC #2 and TOPIC #3. Thanks.
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