What are some of the reasons brand managers are allocating more of their promotional budgets to… 2 answers below »

What are some of the reasons brand managers are allocating more of their promotional budgets to sales promotion rather than media advertising? Do you agree with the critics who argue that the increased use of sale promotion is undermining brand equity for many once-powerful brands?

"Is this qustion part of your assignmentt? We will write the assignment for you. click order now and get up to 40% Discount"